worldwide shipping - free uk shipping on orders over £150

About SWOL

Clothing inspired by your daily grind - putting in the work every day to reach your goals...and then dream bigger.

We followed our passion and found ourselves here; we want to enhance how you feel about the way you look through the clothes you wear, to optimise your performance.

Your constant effort to improve is not a phase. It’s YOUR reality. You need clothing that recognises that commitment and inspires you to never give up.  

We are with you from the very first to the very last rep.

We are SWOL.


What does SWOL stand for?

Utilise your Strengths to defeat your Weaknesses, use Opportunities to conquer your Limitations

The question is when you wake up tomorrow morning what will you choose to do?

Our Vision 

To inspire every BODY to feel confident in their second skin.  



Meet our little guy.  He has been there every step of the way for creating the brand and the products you see before you now. Naturally, this presented the perfect opportunity for him to become our mascot and icon for the brand.  

Taking on our tag line ‘Make It Your Obsession, MIYO, his stage name was born.  Be assured, he has walked across the laptop whilst typing important briefs, nuzzled into every sample, and sometimes ran off with extra pieces of material or tags lying around.  Show him some love and follow his journey with us on our socials to keep updated with his adventures.  

He is strong, confident, friends with every single person but most of all fun. Be more like MIYO.